BETA’s Recyclable Paper Padded Mailers for a Sustainable Fashion E-Commerce Brand

Industry: Fashion & E-Commerce

​Challenge

A leading European sustainable fashion brand faced criticism for using Plastic bubble-lined mailers, contradicting its eco-friendly branding. Customers demanded packaging that aligned with the company’s commitment to circularity.

​Solution

BETA provided ​100% recyclable Paper padded mailers with FSC-certified kraft paper and plant-based cushioning. The mailers included a biodegradable adhesive strip and custom branding printed with non-toxic, water-based inks.

​Results

• ​Waste Reduction: Eliminated 2.2 million plastic mailers annually, reducing landfill waste by 16 tons.
• ​Brand Trust: 92% of customers rated the packaging as “aligned with sustainability promises” in post-purchase surveys.
• ​Certification Milestone: Enabled the client to qualify for B Corp certification.

​Client Testimonial

“Switching to BETA’s recyclable mailers was a strategic win. The quality matched our luxury standards, and our carbon footprint metrics improved dramatically.”
— Sustainability Director, European Fashion Brand