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The limitations of traditional packaging
The traditional packaging solutions for high-end porcelain are full of contradictions. Although heavy and non-recyclable materials like bubble wrap and foam promise protection, the actual effect is far from satisfactory. Their hard structure is not suitable for the complex curves and thin shape of bone China. Every bumpy sea or turbulent air transport becomes a gamble, and the possible damage during transportation casts a shadow over the brand's pursuit of perfection. In addition to their protective function, these industrial-grade materials also add unnecessary weight and volume, pushing up transportation costs, while ignoring consumers' growing demand for sustainability. The worst part is that the crucial moment of opening the box to establish a connection with the customer has been simplified into a mundane process, losing the unique care and craftsmanship that the brand possesses.
Beta regards this challenge as an opportunity, aiming to reconcile functionality with brand identity. The core innovation lies in replacing the traditional plastic cushioning material with advanced paper material - this material is durable, environmentally friendly and specially designed for the unique needs of bone China. These sustainable alternatives are made of honeycomb structures and molded pulp, providing both soft and tough protection that can absorb impact forces without damaging the product's delicate appearance. This solution is not limited to simple material replacement; it also incorporates the principle of modular design. Each package becomes a carefully designed shelter, eliminating the annoying friction and movement in traditional methods.
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UK
