Industry: Beauty & Personal Care
Challenge
A luxury skincare brand based in North America faced dual challenges:
- Sustainability Gap: Their existing Plastic poly mailers conflicted with the brand’s “zero-waste by 2025” pledge, drawing criticism from eco-conscious consumers.
-
Product Protection: Glass serum bottles often broke during transit, leading to costly returns and reputational damage.
BETA designed heavy-duty, 100% recyclable paper shipping bags with the following innovations:
- Material: Double-layered FSC-certified kraft paper with water-resistant coating .
- Structural Reinforcements: Anti-tear corrugated edges and a reinforced bottom gusset to prevent bursting.
- Eco-Cushioning: Integrated paper honeycomb padding made from 100% recycled fibers, replacing plastic bubble wrap.
- Branding: Custom-printed with soy-based inks, showcasing the brand’s sustainability messaging.
Results
- Plastic Elimination: Replaced 1.8 million plastic mailers annually, reducing carbon footprint by 12.5 tons CO2e/year.
- Durability: Achieved 99.2% damage-free delivery rate for fragile glass Products, surpassing industry benchmarks.
- Customer Engagement: 65% of social media unboxing posts highlighted the eco-friendly packaging as a brand differentiator.
Client Testimonial
“BETA’s paper bags solved our sustainability and functionality dilemmas. The honeycomb padding is genius—no more broken serums, and our customers rave about the unboxing experience.”
— Sustainability & Operations Manager, Luxury Skincare Brand
EN
